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ThanaelService Case study 2019 → present Independent studio

Building what others actually need.

ThanaelService is my independent studio, active since 2019. Websites, digital consulting, training for NGOs, SMEs and individuals. 10+ projects delivered, over 90% satisfaction. A deliberately human-scale freelance practice, which I keep running alongside Horyond Agency.

Role Founder & operator
Period 2019 → present
Projects 10+
Satisfaction > 90 %
The practice

Three ways to help.

Not a generic agency. A freelance posture: building, advising, training — depending on what the structure on the other side actually needs.
01

Build

Marketing sites, editorial platforms, Stripe and CRM integrations, internal tools. Clean, maintainable deliverables shipped on time.

02

Advise

Digital consulting for NGOs and SMEs — clarify the offer, prioritize product, pick the right tools, avoid stack bloat.

03

Train

Training sessions for teams — autonomy on their site, SEO basics, no-code tools, digital hygiene. So they don't need to call me back.

Services

What I actually ship.

The detailed menu — chosen to stay manageable by one person, without sacrificing the seriousness of the outcome.
01 / Web

Sites & platforms

Design and development of marketing sites, editorial platforms and small applications. Clean design, clean code, fast delivery.

HTML · Webflow · Custom
02 / Conseil

Digital consulting

Web strategy, audit of what's in place, prioritized recommendations. For NGOs, SMEs, freelancers.

Audit · Roadmap
03 / Formation

Training sessions

Custom workshops — tool onboarding, SEO basics, digital hygiene, team autonomy.

1 to 3 days
04 / SEO

Substantive SEO

Indexing, content structure, semantic clusters. No growth-hacks — just foundations that last.

SEO · Content
05 / Intégrations

CRM & payment

Stripe, HubSpot, Brevo, Notion — wiring existing tools so they talk to each other without noise.

Stripe · CRM · No-code
The clients

Small structures, real stakes.

NGOs, SMEs and individuals — organisations where every euro and every day counts. That context taught me to ship lean, fast and right.

A freelance practice, human-scale, with an agency standard.

NGOs PME Individuals Non-profits Early-stage startups Solo founders
The journey

Six years, no break.

From a 16-year-old freelance practice run alongside studies, to a studio that crystallized a real offer, then morphed into Horyond Agency.
2019

First sites, first clients

Birth of the ThanaelService name. First missions for non-profits and freelancers — marketing sites, troubleshooting, support.

2020 → 2022

Structuring the offer

Three clear pillars — build, advise, train. First meaningful projects for NGOs and SMEs, first real feedback on the format.

2023 → 2024

Maturity

10+ projects shipped. Client satisfaction > 90%. More demanding integrations — Stripe, CRM, automations. The studio stands on its own.

2025

Evolution into Horyond Agency

The offer is renamed and professionalized as Horyond Agency. ThanaelService stays the historical name; Horyond is its structured, international form.

A project to build, to clarify, or a team to train?

Case study · Thanaël Fontaine · 2026 horyond.com contact@horyond.org